Am I the right copywriter for you?
No copywriter is going to be the right choice for every job – me included. So let’s work out if I’m the kind of writer you’re looking for. That way, you’ll waste less time and find the perfect writer for your project more quickly.
Who I work with
I work with digital marketing agencies, and direct with businesses. I’ve got a real soft spot for B2B brands, especially trade and industrial and service-based businesses. Well hello, waste management…
I don’t write for clients in the financial, legal and IT sectors. But, if that’s you, drop me a line – I know some really good writers you can try.
What I do
Most of the content I write is for:
- Websites (I love a good long website copywriting project)
- Landing pages / microsites
- Email newsletters and campaigns
But, I also write things like information packs, press releases and sales letters.
Why I’m good at what I do
I like to get to know the agencies and brands I work with. I do what I call integrated copywriting: as well as writing your content, I can work with you to:
- Develop an engaging and effective brand identity
- Increase leads to your website and improve conversions
- Create an integrated content marketing strategy that will win you more business
I believe that content has to work in context, which means getting to know about you, your business, and your industry.
What I’m like to work with
I’ve got three basic rules:
- I’m honest
If I don’t think we’re a good fit, I’ll tell you. I’m up-front about my prices. I’ll listen to you as you outline your aims, and I’ll tell you whether I can help you achieve them. If I don’t know something, I’ll call you and ask.
- I’m reliable
If I say I’ll call you, I’ll call. If the work’s due by Monday morning, it’ll be in your inbox. I’ll work just as hard for you after 12 months as I did in the first week, because happy clients are my favourite clients.
- I’m good at what I do
I invest a lot in training and development, taking reputable courses in things like SEO, CRO, content marketing, writing, and editing. I liaise with experts in my industry to get their insights into the content marketing challenges you’re facing.
I make sure I’m at the top of my game so you get the best results for your money.
Why I might not be right for you
It’s important you find a copywriter who’s a good fit for your business. What’s perfect for one company may not suit another. I’ve outlined 10 Reasons I Might Not Be The Right Copywriter For You – so have a read.