OK, so this week I’m ill. I feel like I’ve been ill forever but hey – tide and time wait for no copywriter, ain’t no sick pay in this gig, and my blog needs blogging.
So what you’re getting is a quick-fire post on the top three things I really, really want copywriters to stop doing on Twitter.
Every time you do one of these things, a kitten dies. Probably.
1. Do you need a copywriter?
This! This kills me!
Generic tweets about “Do you need a [generic positive adjective] copywriter? If so, visit my website, yack, yack, blah…”
WHO do you think is going to click on these? Are we seriously suggesting that decision-makers in companies are going to spot these tweets, click through and hire you for The Perfect Gig™?
I hope not, because it’s not going to happen. Why?
- It’s boring: if you’re posting stuff like this, you’re not likely to be interesting to follow. And if someone does happen to see it, it’s still boring. Worse, it’s generic. I wouldn’t click it.
- It’s weak: you’re a copywriter and the best copy you could come up with was a vague question? And yes, I know that last sentence was a vague question, but POINT STANDS.
- It’s uninformative: you’re literally not offering any information. It is, by definition, uninformative.
- It’s uninspiring: does a tweet like that excite you? Make you want to hire the person? Of course not – where’s the temptation to click? Where’s the hook? Where’s the… Zzzz…
- It’s unassertive: don’t ask random people somewhere out there if they need you. Attract relevant followers with interesting content, and show them why they need you.
Phew – glad that one’s off my chest. On to number two!
2. Hi there! Thanks for the follow 🙂 If you’d like to see more…
Sweet Mother of Pearl, who actually thinks these are a good idea?
I actually had one guy send me a super long one saying that he hated them but [insert cutesy story about how his is Totally Different] and yeah, I blocked him, then reported him for spam.
I’m a signed-up member of #TeamPetty.
What actually made me think of this was a recent thread on a Facebook group I’m a member of.
One user was asking how to set up an auto-DM and – God love them – every single woman on that thread told her not to.
(See my previous blog to find out how badly wrong this could have gone)
Without exception, every contributor to that post expressed intense, fiery hatred for the auto-DM, with most saying that they would:
- Report for spam
And as one woman put it, “If you wouldn’t go up to someone at a dinner party and randomly start whispering in their ear about the services you offer, what makes you think it’s acceptable on Twitter?”
I was on Twitter a little while back, celebrating a lovely review of my freelance writer coaching services.
I posted a screenshot of The World’s Nicest Review Ever (below, seeing as you ask) and chirping away with people I know on there about how jolly lovely it was.
As you do, because openly celebrating work achievements is:
- Good for the soul
- Good for business
But I digress.
Out of nowhere, I received the following two tweets:
A bot, thought I! Surely a bot!
Nope. Not a bot. Just a supremely rude human.
I’d never spoken to them, they’d never spoken to me, but WHAM, there they were, in all their awkward glory.
I’m not sure anything else needs to be said at this point.
I’ll just refer you again to that good point, well made above: if you wouldn’t do it to someone in person, why do it on Twitter?
So there we are! Quick fire post courtesy of yours truly, wrapped up, drugged up, and bunged up with a cold. Have I missed anything off here? What are your Twitter pet hates? Tell me below or come chat @LorrieHartshorn!