Blog copywriting

Blog copywriting is one of those things that consistently proves its value but never quite manages to convince everyone of its worth.

Why? Because there’s so much terrible blog content out there – you’ve seen it: dense, keyword-stuffed junk with click-baity headlines, offering no value and nothing of interest.

But even as badly written content floods the web, your business has a chance to stand out with blog content that is:

  • Thoroughly researched
  • Relevant and timely
  • Insightful and engaging
  • Well-written and easy to read

Increasingly, businesses across every sector are finding that traditional outbound marketing techniques just aren’t drawing in business like they used to.

Blog writing plays a vital role in inbound content marketing, helping to optimise your website for Google, showcasing your company’s knowledge, and bringing interested leads to your door. If your business has something to say, blog writing is a great way to get it out there.

Blog Copywriting FAQs

What is SEO blog writing?

SEO blog writing is a term used to describe writing articles for your blog that are search engine optimised – easy to find on Google. The higher you are on Google for relevant keywords, the more likely it is that prospective customers will find their way to your website.

Blog writing for SEO involves using a set of techniques and methodologies to optimise the content for search engines, while still making sure that the content you write is interesting, readable and informative. Google prioritises writing that gets read and shared, so there’s no gaming the system any more: blog writing for SEO has to be about people and what they want to read.

Why is SEO blog copywriting important?

Google uses the written content it finds on your site to decide where to rank you for certain topics. If you’ve got a lot of good, relevant content, it’ll bump you up the search engine results; if you haven’t, you’ll get pushed down.

When potential customers go online to search for the product or service you deliver, they’re likely to opt for one of the top search engine results. So if you’re not up there, you’re missing out on traffic.

Blogs are a great place to publish regular, relevant content to help improve your website’s SEO. The better your articles and more frequently you publish them, the more likely Google is to start viewing your website as an authority on the topics you write about. That’s why SEO blog writing is such a vital tool in inbound marketing.

What are the benefits of blog writing, aside from SEO?

Blog writing can be a time-consuming task, and it’s easy to write it off as a waste of time and resources. But as well as being a really valuable tool for SEO, blog writing offers a number of other benefits to your business:

  • It helps to position you as an authority in your field
  • It shows your company is active and engaged
  • It offers prospective customers something of value
  • It can showcase, and build trust in, your brand
  • It allows you to share good news and exciting developments in your company
  • It gives a voice to your employees and departments

Think of your website as a person, standing in a crowded hall full of other websites/people. Your blog content is your website’s voice. Make sure what you say is timely, relevant, easy to understand and insightful, and you’re more likely to stand out from the crowd.

How to blog without writing

Like it or not, blogging is about writing. But what if you hate putting pen to paper, or fingers to keyboard? Well, you have options. This is less ‘how to blog without writing’ and more ‘how to escape doing your own blogging’.

Firstly, if you prefer speaking to writing, you might want to consider multimedia content like videos and podcasts. You can caption this content with keyword-rich descriptions and pay to have the content transcribed, so you get the benefits of written content without ever having to sit down and draft it yourself.

Secondly – again, if you’re a good talker and a not-so-good writer, why not hire a professional blog writer to work with your company over the long-term? It’s up to you whether to get someone in-house or look for a freelance blog writer – the key thing is to find someone who can get the right information from you and your team, and use that information to draft written content that hits the right note for your business and your customers.

So, the bad news for reluctant writers: every blog needs written content. The good news? It’s up to you who writes it.

How do you charge for blog writing?

When I’m asked to take on a blog writing project, there are a few things I need to discuss with the client before I’m able to quote:

  • What the blog’s about
  • How long the blog posts need to be
  • How regularly the blog will be published
  • How complex the topic is
  • Who the target audience is
  • How much research will be needed
  • How I’ll be briefed
  • Whether I’ll need to interview people to get quotes

Once I have that information, I go away and calculate how much work the blog writing project is likely to be. I’ll then propose a fixed fee for the blog writing project, with some discount included for larger, ongoing projects or clients who pay in advance.

Want more in-depth information on blog copywriting PRICEs?

What kind of blog copywriting rates can I expect to pay a freelancer?

It depends who you hire. There are ‘writers’ (technically they do put words on a page) on content mills who charge $3 for 500-word blog articles, and there are popular media writers who have such a high profile that you’ll pay thousands for a single post.

If you’re looking at, dare I say it, middle-of-the-road blog copywriting services – professional writers who understand language and grammar, brand building, and SEO – you’re likely to pay from £80 upwards for a blog post of around 600 words.

For long-form (extended) blog posts, complex or in-depth topics, blog posts requiring a lot of research/interviewing, or last-minute jobs, your price is likely to increase by quite a bit – I’d estimate most copywriters will charge £300+.

And, as ever, prices will vary widely per writer – the best way to get a fixed price quote is to get in touch with your writer and give them as much information as possible about the job.

Want to Find out more about blog copywriting prices?