SEO Copywriting

SEO copywriting has a bit of a reputation as a dark art – something you can master with tips, tricks, hacks, whatever you want to call them. And that’s not entirely wrong – SEO content is most effective when it adheres to a number of tried and tested techniques, as a reputable SEO copywriter will know.

But, it’s important to remember that SEO copywriting best practices aren’t some kind of magic formula – they’re so effective precisely because they prioritise engaging, easy-to-read web copy. Google gets traffic because the results it gives visitors are good, and improving all the time.

Google’s success as a business depends solely on its ability to recognise and reward well-written content, and that’s really what’s at the heart of SEO copywriting.

SEO Copywriting FAQs

What is SEO copywriting?

SEO – or search engine optimisation – copywriting is the art of writing content designed to increase traffic to the website on which it’s hosted.

SEO copywriting uses a variety of strategies, techniques and best practices to improve a website’s ranking on search engines like Google, Bing and Yahoo, which promote and prioritise content that is:

  • Well written and engaging
  • Formatted to be easily read online (including on mobiles and tablets)
  • Linked to by reputable websites
  • Shared widely on social media

Ranking highly on a search engine results page (SERP) has the obvious benefit of making a website (and consequently the company that owns it) easier for people to find, and marking it out as somewhere visitors can read find trusted content.

What is an SEO article?

Search Engine Optimisation is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine Optimisation requires good writing skills to make the article interesting and easy to read.

Is it ever worth using an SEO copywriting generator?

Not unless you hate your website and want it blacklisting. Next question!

What about people who say SEO copywriting is dead?

People like saying things are dead – I guess it has a nice bit of drama to it. Email is dead! Blogging is dead! SEO copywriting is dead! None of these things are dead, dying, or likely to shuffle off this mortal coil any time soon.

But, when someone says, ‘X is dead’, what they tend to mean – behind the hyperbole – is that ‘X as we know it is no longer as effective as it was’ or ‘X has changed’.

Nothing like a death-related click-bait title to get you reading, right?

SEO copywriting is a constantly shifting art. Some SEO best practices have been here since the start and are likely to stay, other techniques (such as keyword stuffing and back-linking) were misused and have now been dealt with by Google to stop spammy websites creeping to the top of the search engine results page.

Producing reams and reams of crappy content stuffed with keywords and links for the sole purpose of ‘improving your SEO’ is definitely dead. Well-written SEO copy? Definitely not dead.

What does SEO copywriting cost?

How long is a piece of string? You can find people on content mills advertising their ‘SEO copywriting services’ for $3 per 100 words, then you’ve got people like me (Actual Copywriters™) who charge a lot more.

Like anything in life, SEO copywriting prices are usually a case of ‘you get what you pay for’ – cheap SEO copywriting is often:

  • Plagiarised or duplicated content
  • Very poorly written
  • Produced by content writing software
  • Spammy and stuffed with keywords, which risks your website being penalised by Google.

So, assuming you opt for a decent writer who understands SEO copywriting rather than a monkey with a typewriter, your costs will depend on some of the following:

  • How much content you need
  • How quickly you need it
  • How complex the subject matter is
  • How well you brief your copywriter
  • How much research your copywriter needs to do

Short (ish) answer: you’re likely to pay anywhere from £50 for a decent SEO blog post to several thousand pounds for a moderately sized, fully search engine optimised website. The more content you need, the higher the price will go – no big surprise there.