Inbound Content Marketing 101: Results For You, Results For Your Clients

This week – in the final podcast episode of the season – I’m talking inbound content marketing 101: what is it, why it’s important, the three key benefits you’ll get from using it, and how it’s your best friend if you (like most freelance writers I know) hate cold-calling.

We’ll be talking Attract/Convert/Close/Delight and Know/Like/Trust, so if you feel like you could do with a crash course in the best way to market your business – and your clients’ businesses – tune in for 15 minutes of wisdom now.

If you’ve not already subscribed to the podcast, please do! I’ll be back with a new episode on October 3rd. Until then, thanks as ever for listening!

Show Notes

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Technical writer John Espirian on how to create a pen portrait


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