Freelance copywriter UK

Why I Might Not Be The Right Freelance Copywriter For You

If you’re thinking of investing in professional content writing services, it’s important you find a writer you can trust.

Honesty is a big part of my business. 

I need my clients to be open with me about their aims and objectives, the challenges they’re facing, the things they do well, and the things they’re not getting right yet.

In return, I’m upfront with my clients: about what I can deliver, what I can’t, and what results they can expect.

So, I want to be honest with you if you’re considering hiring me:

Here are 10 reasons I might not be the right freelance copywriter to help you achieve your content marketing aims:

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1. You can’t afford me
2. You just want words on a page
3. You want someone to edit content you’ve written
4. You want an in-house or salaried copywriter
5. You don’t want to do any work
6. You want to keep a really close eye on my work
7. You’re too busy to answer questions
8. You don’t like working to deadlines
9. You need a copywriter for the legal, financial or IT sector
10. You want a Yes-Woman

1. You can’t afford me

I’m not a cheap copywriter.

I’ve got years of experience, a fat back catalogue of happy customers, and lots of knowledge about copywriting in its various forms.

I don’t drop my copywriting rates without a very good reason. Why?

  • I don’t need to: I get plenty of business
  • I invest a lot in training and development
  • I block out time for every project
  • I spend a lot of time on research
  • I write copy to fit a wider content marketing strategy

Put simply, I can’t drop my fees without dropping the quality of the work I produce and the time I can spend on each project I take on.

Good content is an investment, and investments cost money.

2. You’re just looking for words on a page

Some copywriters are happy to bang out X words for X amount of money, waving their content off into the sunset and never thinking about it again.

I’m not one of them.

I like to know about my clients, their customers, and their industry, so I can create content I know will really work, whatever the purpose and platform.

I work with designers and developers to make sure there won’t be a clash between written and visual elements.

I address issues like tone of voice, brand identity, user experience and lead conversion. I understand how to measure the return on investment of a specific piece of content, so you can see exactly what my writing’s worth to your business.

If you want words and nothing more, PeoplePerHour and Upwork are a good place to find yourself a cheap freelance copywriter.

I’m not on either of them.

3. You want someone to edit content you’ve already written

One of the phrases I dread hearing most is, “It’s only a small job – we’ve already written the content, it just needs reworking.”

There’s a number of reasons for this:

  1. It’s never a small job
  2. I’m a copywriter, not a copy-editor
  3. It’s usually an attempt to get me to charge less

I’m good at what I do: being a freelance copywriter.

The content I produce is:

  • Thoroughly researched
  • Carefully planned
  • Designed to get the reader to fulfil a specific action
  • Written as part of a wider content marketing strategy

So, it’s not an easy job to take pre-written content and turn it into something effective without re-writing it completely.

And let’s face it, that’s twice as much work.

4. You want an in-house or salaried copywriter

I love being a freelance copywriter.

I work from home, usually in a fetching combination of leggings and a slouchy jumper.

My clients are hugely varied, and I work on everything from lengthy print brochures to dynamic microsite content.

But, while I do enjoy working on an ongoing / repeat basis with my clients, I’m not interested in full-time positions in-house.

I am happy to spend some time at your business if:

  1. You’re fairly local
  2. The project requires it

I also frequently do site visits with my agency clients, as it helps to make sure they source the right information for me to work with.

I charge for site visits at my usual day rate, plus travel.

5. You don’t want to do any work

Content writing is what I do – it’s what my clients pay me for.

But, I can’t just pull that content out of the sky. If you’re the kind of person who’s going to feel cheated if I ask you for information, we’re not going to be a good match.

I really need you to invest time and effort into telling me about:

  • Your business, brands, services and products
  • Your customers and competitors
  • Your aims and objectives, short and long-term
  • Your company values

How am I going to write for you if I can’t get to know you?

Before, during and even after the project, we’ll need to have a number of conversations about what we’re trying to achieve and how we’re going to do it.

I’ll keep in close contact with you so I can make sure we’ve got the same expectations from the project – that way, you’re far more likely to be happy with the end results.

6. You want to keep a really close eye on my work

A thorough brief is a good thing: it lets me know what you want and how you think we can best achieve that together.

But, once the brief’s agreed and the project’s underway, I need to be able to get on with my job.

This means:

  • No sudden changes to the brief
  • No additional information once the content’s been drafted
  • No micro-managing
  • No contact outside of agreed working hours

My clients hire me because I understand copywriting and content marketing.

I love collaborating with project leads, designers, developers, and various other folks, but being second guessed and forced to defend my every suggestion and decision is no fun at all.

What is it they say? Don’t buy a dog then try and bark yourself.

Woof.

7. You’re too busy to answer questions

Copywriting projects tend to involve a lot of questions.

All kinds of questions.

Questions you might never have thought about before. Sometimes you might be busy, sometimes you might not see the point of the question I’m asking.

I ask my clients to trust me on this:

If I’m asking you a question, it’s because I need the answer.

I always include a certain amount of ‘client liaison’ time in my project quotes, which covers me for all those times I have to call or email you for more information.

But, we’re not going to be a good match if:

  • You don’t answer your emails / phone
  • You don’t invest time and effort in answering my questions
  • You make me chase you for a response

Everyone gets busy, and I know clients can’t be available at the drop of a hat.

But, when you’ve got a content writing project on the go, you need to make someone available as a reliable point of contact.

8. You don’t like working to deadlines

When I’m working on a particular project, I block out that time. I don’t take on other big projects, which means I can focus all my attention on the job at hand: your job.

I don’t let my clients down and, barring plague, pestilence and acts of God, I’m not late with work.

If it’s looking like part of a project might take longer than initially estimated, I’ll tell you as soon as possible. And if the new timeline doesn’t work for you, we’ll find a solution together.

But, in order to stick to deadlines, I need my clients to do the same.

If you agree to send me the information by Monday so I can spend the next few days writing, it needs to be right there in my inbox – right when it’s supposed to be.

I’m a busy freelance copywriter, so if your project runs over, it’s likely to impact on the one after.

And if the delays are consistent and avoidable, I’m likely to postpone your project to prevent it impacting on my other clients.

I’d do the same for you.

9. You need a freelance copywriter for the legal, financial or IT sector

It’s nothing personal, I’m just not a fan of writing for those subjects.

But, I’m happy to recommend any freelance copywriters I think are suitable, so drop me a line and let me know what you’re looking for.

I’ll try and fix you up with someone good.

10. You’re looking for a Yes-Woman

I like keeping my clients happy and giving them news that will put a smile on their faces, but I won’t just tell you what you want to hear.

If I don’t think something’s going to work for your business, I’ll tell you.
If I don’t think the content you’re asking will be fit for purpose, I’ll tell you.
And if I don’t think I’m the right freelance copywriter for you, I’ll tell you.

Challenging ideas is a way to strengthen them, and to sew up any holes.

I want to get you the best results, even if it means telling you something you don’t necessarily want to hear.

Still think I’m the right freelance copywriter for you?

Good – I like your style.

I love my job, and I pride myself on getting the best possible results for my clients, but that only works if I partner up with the right people.

Not every client is right for me, and I’m not the right freelance copywriter for every business out there. There’s no shame in that, and it’s always best to be up-front about these things.

If you’re still reading and you still think we’d be a good fit, that’s great.

I’d love to find out more about your ideas, your business and what you’re looking to achieve.

Let’s talk.

Take a look at my content writing services or get in touch on 0161 828 6263.