Sales and marketing content is everywhere we turn. Billboards, bus shelters, websites, emails, TV ads – we’re so used to being sold to that ignoring promotional material has become little more than a reflex. Emails get deleted, ads provide us with the perfect opportunity to go and put the kettle on, and junk mail gets thrown straight into the recycling.
Professional direct mail copywriting gives businesses the chance to cut through the noise. Beautifully branded, well-written, properly targeted and informative, direct mail done well is a rare thing but can create a valuable connection between you and your customers.
It takes a little creativity to get noticed but it’s worth it.
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