This is a pretty common question among business owners and I think it’s important to give it an honest, in-depth answer.
There are pros and cons to writing your own website content – much like there are pros and cons to most things – so I’m going to outline some of them here.
The more information you have, the better decision you can make for your business.
So let’s get down to it.
The simple answer: yes
Can you reduce costs by writing your own website content?
Website copywriting costs can vary hugely but, if you want to hire an expert, it’s not going to be cheap.
What professional copywriting will be is an investment and, if you work with someone who knows what they’re doing, it’ll be a highly worthwhile one.
But, with the best will in the world, we can’t always afford to invest right now.
So if you’re faced with a choice between writing your own website content or not having any at all, it may well be worth giving it a go.
And, there’s no reason that writing your own web copy now means you can’t invest in professional website content writing services in future.
Going down the DIY route doesn’t mean you can’t improve things when there’s a bit more wiggle room in the budget.
The less simple answer: yes, but is it worth it?
When you’re considering writing your own website content writing to cut costs, it’s important to consider the following:
- How long it’s going to take you
- How good the results are going to be
- What you could be doing instead
If it’s going to take you ages to cobble something together that’s barely passable, you may want to cut your losses, hire a professional website copywriter, and spend your own time doing something more profitable.
After all, you’re hardly saving money if the project takes you away from your own work for days on end, or the results are so bad that your website drives away visitors.
But, if you’ve got a decent understanding of SEO, you only need a website of a few pages, and there’s nothing much on your plate right now, it could be worth giving it a go.
DIY with a bit of polish
One option for business owners writing their own website content is to draft the content and have it checked over by a professional copy-editor.
Copy-editors are trained to proofread content and suggest or make amendments as appropriate, focusing on things like:
- Spelling and grammar errors
- Repetition and clumsy wording
- Tone of voice
The last thing you want is to put your website live only to have customers and prospects navigating pages full of mistakes and awkward sentences. A copy-editor can help you make sure your content is clean, clear, creative and concise.
Copy-editor Denise Cowle has this to say:
“Knowing that your copy will be professionally reviewed saves you time. You can get your thoughts down on the page, then leave it for your editor to shape and polish. This frees you to spend your time on what you’re really good at.”
So, here’s your 3 basic options
1. Write your own content.
2. Write your own content and hire a copy-editor to look over it.
3. Hire a professional website copywriter.
Those are your three basic options, really, and they’ve all got their plus points:
- Writing your own website content can save you money but won’t get you the best results
- Writing your own website content and getting it checked will get you better results but cost less than hiring a professional website copywriter
- Hiring a professional copywriter will cost you but get you the best results
It’s up to you, as a business owner, to assess your priorities and find out what your budget will stretch to.
Website content writing services are a worthwhile investment, for sure, but are they an investment for now?
Pick one and stick with it
Whichever option you decide is right for your business right now, the thing to do is to commit to the job 100%.
- If you’re writing your own website content, do your research and spend time making it as good as possible.
- If you’re hiring a copy-editor to look over your DIY website content, take their suggestions on board.
- If you’re hiring a professional website copywriter, invest in an expert and let them do their job – you’ll get the best results for your business that way.
Finally, whatever you do, don’t do this…
If you take my advice on nothing else, take it on this:
Do not pay for website content writing services until you can afford a decent writer.
The last thing you want to do is trawl through one of the many freelancing sites out there, find the cheapest and most desperate copywriter out there, and throw your money at them.
It’s not worth it.
I would 100% recommend that business owners write their own website content rather than wasting money on a rubbish copywriter.
So there you are.
Can you cut website copywriting costs by doing it yourself?
Is it worth it?
Find out more about what makes a good website copywriter here.